Web design in Lansing, Michigan

A website that brings you leads.

We build your website and do the SEO that gets it seen on Google Maps, Google search and AI answers. More people find you, more people call. Then we keep it running, with every change you ask for included.

Get a free demo See recent work
  • Free demo of your home page
  • Nothing to pay until it's live
  • Unlimited changes

Recent work

Recent work, all live

See the projects
Home page of a house painter's website
House painterMichigan
Home page of an exterior cleaning and holiday lighting company's website
Exterior cleaning and lightingMichigan
Home page of an online IT hardware store
IT hardware storeShips nationwide

Results

Real requests from real customers.

Two local businesses we built and run, measured on their own sites.

10+

estimate requests in five weeks

House painter, Michigan, from launch on 16 Sep 2026

340%

more visitors in a month

Same painter, the 30 days to 21 Oct 2026

950

visitors in the last 30 days

Exterior cleaning and lighting, Michigan, up 265%

Estimate requestshouse painter's site
  • Exterior repaintWhole house. Thinking about a muted green.
  • Interior paintingLiving room area.
  • Exterior paintingThe whole house, vinyl sided.
  • Exterior paintingBack porch, a board or two to replace.
  • DrywallUpstairs bedroom ceiling.
  • Exterior paintingAluminum soffit and fascia, one story.
  • Exterior paintingWhole exterior, south side before winter.
  • Exterior paintingMetal roof on a 40 by 25 pole barn.
  • WallpaperVinyl wallpaper installation.
  • Inside and outTrim, windows, door frames, and inside jobs.

Requests counted from the emails the painter's site sent. Visits measured with Cloudflare Web Analytics. Results vary.

Prices

Your website, from $150.

Start with a free demo of your home page. If you like it, we build the rest, and you pay nothing until your site is live.

  • Free demo of your home page
  • Nothing to pay until it's live
  • No contract. Cancel any month.
  • Leave, and you keep your website

Building your website

from$150

Paid once, after it goes live. Bigger sites cost more, and you get a written price before any work starts.

One new job from the site and it has paid for itself.

Get a free demo

Then we run it for you. The monthly service covers:

  • SEO on Google search. We add pages for the services and towns people search for.
  • Your Google Maps listing. We post your jobs and photos and keep your details right.
  • AI answers. Pages written so ChatGPT and Google's AI can understand them.
  • Unlimited changes. Text or call. For as long as you're a client.
  • Hosting. Included, with no separate bill.
  • Monthly checks. Contact form, speed and broken links.
  • A monthly report. Visitors, calls and quote requests.

We go over the monthly price on your call, once we know what your business needs.

Custom software priced per project

If there is something you do by hand every week, I can probably build a tool for it, like an instant price estimate or a photo preview. We work out the price together once I understand what you need.

See what I've built

Changes

Change anything, any time. It never costs extra.

Most web designers charge for every edit. So when something on your site isn't quite right, you live with it, because fixing it means another bill.

I don't work that way. If you don't love something, tell me, and I'll rework it with you until it's exactly how you want it. That goes for the first build, and for every month after, for as long as you're a client.

QuestionMost web designersYSS
A change after launchAnother invoiceIncluded
Revisions on the buildA set number of roundsAs many as it takes
How you askA ticket or a formText or call me
For how longUntil the project closesAs long as you're a client

Custom builds

Software that fits how you already work.

Agencies quote thousands for custom software and hand you something built for the average business. I work the other way round. We sit down, you walk me through how a job moves from the first call to the invoice, and I build the piece that fits. Then I stay on it.

Built for an exterior lighting company

Customers tap a scene and see the house change.

A lighting company's customers pick holiday colours or their team's colours and watch the lights on the house change. They can also upload a photo of their own home and get it back with the lights added.

  • Scene switcher
  • Photo preview
  • Quote request form

Built for local trades

Visitors get a price range in about a minute.

They answer a few questions about the job and see a price range based on the business's own rates. Their answers and contact details go straight to the business. Shown here with a made-up painting company.

  • Works for any trade
  • Uses your own prices
  • Every request reaches you

Other things I can build.

If you do it by hand every week, it can probably be built. For example: a booking form connected to your calendar, a quote that fills itself in from a few answers, or the software you already pay for sending information to each other.

How custom builds work

One real rebuild

Same handyman, same phone. Watch both load.

A handyman in Lansing came to us in October 2026. This is his old site against the new one, on Google's own phone test.

His old site

14.8 seconds

5.4 MB, and no phone number on the first screen

The rebuild

1.6 seconds

348 KB, and his number one tap away

Business details Google reads
Missing on all 29 pagesOn every page, in Google's own format
Pages Google can find
Two filler posts in LatinTwelve pages, one for each job he does
His reviews
An empty box on a phoneOn the home page, with a page of their own

Google Lighthouse, phone setting, middle of five runs: the old site on 8 Oct 2026, the rebuild on 13 Oct 2026. How I build sites

SEO, in plain words

More people see you. More people call.

SEO means showing up when someone nearby searches for what you do. The more often you show up, the more people visit your site, and the more of them call or ask for a quote. That is where your leads come from.

  1. They search“painter near me”
  2. They find youon Maps, search or AI
  3. They visityour site, fast on a phone
  4. They callor ask for a quote

The three places they find you, and what we do in each. More about SEO

  1. Google Maps

    We keep your Google Business Profile up to date and matching your website. We post your new jobs and photos there, and link your reviews from the site.

  2. Google search results

    We build a page for each service and each town you work in, make sure it loads fast on a phone, and keep it up to date.

  3. AI answers (ChatGPT and Google)

    More people now ask ChatGPT or Google's AI who to call. We write your pages in plain answers, with your business details in the format Google reads, so these tools can understand them.

The results above are drawings, not a real search. Nobody can promise you a spot on Google. Google decides that. We promise the work gets done every month, and you see the numbers, good or bad.

Every month, from Nick

Here is your month: how many times you showed up on Google, how many people clicked through, how many tapped to call, and how many asked for a quote.

Here is what I changed, and what I would do next.

Nick

Who you work with

One person, in Lansing, who answers the phone.

I'm Nick. YSS is me. I build every site myself, I make the changes you text me about, and when something breaks I'm the one who fixes it. You won't be passed to an account manager, because there isn't one.

Every month you get a short report like this one, with your real numbers, good or bad.

(810) 354 5695

How it starts

Four steps, and you approve every one.

  1. Tell me about your business

    Fill in the form below or call. I get back to you within one business day.

  2. A free demo

    I build a demo of your home page and walk you through it. You get a written price.

  3. We build it

    You see it on a private link, on your own phone, and ask for changes until it's right.

  4. It goes live

    You pay once it is live, and the monthly service starts.

Get started

Tell me about your business.

No website yet, or one that is not bringing in calls? That is exactly who I work with. Fill this in and I will take it from there.

  1. I call or text you within one business day.
  2. I build a free demo of your home page, so you can see it first.
  3. You pay nothing until your new site is live.

Rather talk now? (810) 354 5695

What do you need? Pick any

Have a website? We will also email you a free check of it within the hour.

What this site records about your visit

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